Nerd Core MAsh Up Project : "Your Cake is Ready"

 Track 1 :"Generally Presumed"
Thanks to Nerd Icons
Brian Eno and John Peel


See N-N-N- Nerdcore Project post below

I have changed album title from the randmly selected

"Nothing but Slavery"

to

"Engineering Consent"

"The Engineering of Consent" is an essay by Edward Bernays first published in 1947.^[1] He defines "engineering consent" as the art of manipulating people; specifically, the American public, who are described as "fundamentally irrational people... who could not be trusted."^{[citation needed]} It maintained that entire populations, which were undisciplined or lacking in intellectual or definite moral principles, were vulnerable to unconscious influence and thus susceptible to want things that they do not need. This was achieved by linking those products and ideas to their unconscious desires. Ernest Dichter, who is widely considered to be the "father of motivational research," referred to this as "the secret-self of the American consumer."^{[citation needed]}

In other words, consumer psychologists have already made the choice for people before they buy a certain product. This is achieved by manipulating desires on an unconscious level.

The central idea behind the engineering of consent is that the public or people should not be aware of the manipulation taking place.

Edward Bernays was responsible in the late 1920s for converting attitudes towards women's smoking from a social taboo to a socially acceptable act. Indeed an act seen as attractive and even desirable by society.

(a simlar evolution to that of our society!?)

to "cooking up consent"

Ernest Dichter applied what he dubbed "the strategy of desire" for building a "stable society," by creating for the public a common identity through the products they consumed; again, much like with Cultural Commodification, where culture has no "identity," "meaning," or "history" inherited from previous generations, but rather, is created by the attitudes which are introduced by consumer behaviors and social patterns of the period. According to Dichter: "To understand a stable citizen, you have to know that modern man quite often tries to work off his frustrations by spending on self-sought gratification. Modern man is internally ready to fulfill his self-image, by purchasing  (and hence producing) products which compliment it."

Tune 2:


 Track 2 : "Cold Observer"
Thanks to Richard Alpert


 Track 3 : "Your Cake is Ready - Inherent Model"
Thanks to the Freuds,  Ernest Dichter and Edward Bernays